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Posted by Tukai (# 12960) on :
 
Shipmates may be amused (or appalled!) by some of the adverts in this collection , which was labelled by the Sydney Morning Herald as "101 Shockingly Sexist Vintage Ads".

Some of you may want to tell us of other similar sets.
 
Posted by Firenze (# 619) on :
 
And then we snapped.
 
Posted by Avila (# 15541) on :
 
Firstly - they can't count (several repeats in the set).

Apart from the things would expect to be appalled at I noted the one for a vitamin and food supplement to stop you being scrawny and to get some curves and weight. a bit different to today's diet based ads.

And the claim that weaning tiny toddlers onto sugary fizz gives them a better more adapted happier life... [shudders] an interesting view in light of the fizzy drink tax debate over in purg.
 
Posted by Amanda B. Reckondwythe (# 5521) on :
 
"Put the finest label on your table?" Shocking, I tell you, shocking! No self-respecting hostess would ever allow a commercial package to be seen on her table.
 
Posted by North East Quine (# 13049) on :
 
Originally posted by Avila:
quote:
And the claim that weaning tiny toddlers onto sugary fizz gives them a better more adapted happier life... [shudders] an interesting view in light of the fizzy drink tax debate over in purg.

Google suggests that one is a fake, and that there never has been a "Soda Pop Board of America"
 
Posted by Firenze (# 619) on :
 
I remember the one about 'schoolgirl complexion' - which now comes across as rather creepy.
 
Posted by Ricardus (# 8757) on :
 
I'm intrigued at the claim that women's suffrage would double the irresponsible vote. Surely that implies that men and women are in fact irresponsible in equal proportions?
 
Posted by ChaliceGirl (# 13656) on :
 
I don't think the lipstick one (the 4th or 5th ad) is offensive, unless I'm missing something..
 
Posted by Mama Thomas (# 10170) on :
 
Most of the ads I see are not nearly as interesting. It seems most television commercials in the US are for prescription medicines. I am offended by them because we're supposed to beg the doctor to give us those pills and s/he gets a trip to Bermuda after prescribing 100? Health care should not be an industry.

The only interesting ads on TV seem to be from car insurance companies. I never see ads for soaps and other cleansers any more.

But surely, in a few years the Clio winning ads of our days will be as dated as those in the SMH.

I understand the one about getting babies hooked on sugary fizz water are faked ads that were done up to LOOK like 40s advertising and have since gone viral--they never really existed. I don't doubt the other ones. Times have changed!
 
Posted by Amanda B. Reckondwythe (# 5521) on :
 
quote:
Originally posted by ChaliceGirl:
I don't think the lipstick one (the 4th or 5th ad) is offensive, unless I'm missing something..

Well, prudish old Miss Amanda has never seen a woman apply lipstick by puckering her lips and bending over an "erect" lipstick tube, although such a pose does suggest certain other things even to her.
 
Posted by Ariel (# 58) on :
 
Oh, dear, Sabrina and her projection equipment...

This really is a blast from the past. The Coke ad is a bit shocking though - if it isn't a parody.

Somewhere I think I might still have a copy of a book I inherited at one office - "Practice for Secretaries" - which included quite a lot of useful hints, including the advice to "always make sure the seams of your stockings are straight."
 
Posted by Firenze (# 619) on :
 
quote:
Originally posted by Ariel:

Somewhere I think I might still have a copy of a book I inherited at one office - "Practice for Secretaries" - which included quite a lot of useful hints, including the advice to "always make sure the seams of your stockings are straight."

Particularly if you are wearing them on your head during the armed hostage-taking of senior management...
 
Posted by Panda (# 2951) on :
 
In the projector ad I'm amazed the woman can stand up straight with those 'projections'...

It certainly shows the influence Norman Rockwell had on that generation!

And the Telex - 16bit for only $6800...

And how can one woman break 14 fingernails?

can't believe I looked at all of them...
 
Posted by Not (# 2166) on :
 
Bit startled by the obsession with douching - all those pictures of husbands rushing out of the door, lip curled in disgust, because the poor wife hadn't doused herself in Lysol. Extraordinary example of creating a market for something utterly unnecessary out of thin air.
 
Posted by Firenze (# 619) on :
 
That is precisely how all advertising works. Create a need/ problem no one knew they had, and sell the 'solution'.

Unfortunately, as this comparison of then and now ads shows things have not moved on that much as regards sexism.
 
Posted by ecumaniac (# 376) on :
 
quote:
Originally posted by Not:
Bit startled by the obsession with douching - all those pictures of husbands rushing out of the door, lip curled in disgust, because the poor wife hadn't doused herself in Lysol. Extraordinary example of creating a market for something utterly unnecessary out of thin air.

I think I read somewhere that the whole rhetoric about "germs" and "daintiness" was a pointer for the product's use as a contraceptive. I'll try and find the source for that.
 
Posted by The Phantom Flan Flinger (# 8891) on :
 
I just knew the wife being spanked for buying bad coffee would be in there somewhere.....
 
Posted by ecumaniac (# 376) on :
 
Lysol Used to be Advertised as a Feminine Hygiene Product and Birth Control
 
Posted by ChaliceGirl (# 13656) on :
 
quote:
Originally posted by Amanda B. Reckondwythe:
quote:
Originally posted by ChaliceGirl:
I don't think the lipstick one (the 4th or 5th ad) is offensive, unless I'm missing something..

Well, prudish old Miss Amanda has never seen a woman apply lipstick by puckering her lips and bending over an "erect" lipstick tube, although such a pose does suggest certain other things even to her.
Sometimes a ciagr is just a cigar.
(And a lipstick is just a lipstick) [Smile]
 
Posted by Evangeline (# 7002) on :
 
quote:
Originally posted by The Phantom Flan Flinger:
I just knew the wife being spanked for buying bad coffee would be in there somewhere.....

Given the popularity of "50 Shades of Grey", it's a wonder that ad didn't increase sales of bad coffee!!
 
Posted by ecumaniac (# 376) on :
 
quote:
Originally posted by The Phantom Flan Flinger:
I just knew the wife being spanked for buying bad coffee would be in there somewhere.....

Ugh, I can't stand that ad. And also the shirt one that has a spanking pic at the top. It gets referenced all the time in the spanking enthusiast forums, which are unfortunately mostly over-run with misogynist old men who would love to turn back the clock to the good old days when it was socially acceptable to casually smack up one's wife. [Projectile]
 
Posted by Lothlorien (# 4927) on :
 
quote:
good old days when it was socially acceptable to casually smack up one's wife.

This was reinforced only a few years ago by the judge in Adelaide whose judgement was that sometimes a bit of biff was necessary to make the wife realise that she really meant yes when she said no.

There was a big outcry over that.
 
Posted by Lothlorien (# 4927) on :
 
Sorry. Just realised I had gone off on a very unheavenly tangent. One close to my heart.

Edit time had passed.
 
Posted by Gee D (# 13815) on :
 
quote:
Originally posted by Lothlorien:
quote:
good old days when it was socially acceptable to casually smack up one's wife.

This was reinforced only a few years ago by the judge in Adelaide whose judgement was that sometimes a bit of biff was necessary to make the wife realise that she really meant yes when she said no.

There was a big outcry over that.

And the outcry was wrong. The judge did not decide that, nor did he make the comments attributed to him. He was summarising to the jury the submissions made by counsel for the accused, as he was required to do. IIRC, the jury did not accept the submission and convicted the accused; the judge obviously did not think much of it either from the sentence he imposed.
 
Posted by Marvin the Martian (# 4360) on :
 
quote:
Originally posted by Avila:
And the claim that weaning tiny toddlers onto sugary fizz gives them a better more adapted happier life... [shudders] an interesting view in light of the fizzy drink tax debate over in purg.

Fake or not, I have absolutely no idea how those ones count as "sexist". [Confused]
 
Posted by Lothlorien (# 4927) on :
 
quote:
And the outcry was wrong. The judge did not decide that, nor did he make the comments attributed to him. He was summarising to the jury the submissions made by counsel for the accused, as he was required to do. IIRC, the jury did not accept the submission and convicted the accused; the judge obviously did not think much of it either from the sentence he imposed.

OK. You would have better knowledge of sources etc. I am going on public outcry recollections and what I read in the papers. To get back on a more heavenly note, if it was published, it must be true! [Big Grin]
 
Posted by Scots lass (# 2699) on :
 
quote:
Most men ask "Is she pretty?" not "Is she clever?"
Well, that just makes me depressed. It's better than the coffee one though. And I don't have to worry about driving a husband away by not being perfect at all times (just as well [Big Grin] ).
 
Posted by ChaliceGirl (# 13656) on :
 
quote:
Originally posted by Marvin the Martian:
quote:
Originally posted by Avila:
And the claim that weaning tiny toddlers onto sugary fizz gives them a better more adapted happier life... [shudders] an interesting view in light of the fizzy drink tax debate over in purg.

Fake or not, I have absolutely no idea how those ones count as "sexist". [Confused]
It's not sexist, but "politically incorrect", It's become akin to a baby with a cigarette or a beer in his hand.
 
Posted by Marvin the Martian (# 4360) on :
 
quote:
Originally posted by ChaliceGirl:
It's not sexist, but "politically incorrect", It's become akin to a baby with a cigarette or a beer in his hand.

But they were in a collection called "101 Shockingly Sexist Vintage Ads"! They had no place in that collection!
 
Posted by Firenze (# 619) on :
 
quote:
Originally posted by Marvin the Martian:
quote:
Originally posted by ChaliceGirl:
It's not sexist, but "politically incorrect", It's become akin to a baby with a cigarette or a beer in his hand.

But they were in a collection called "101 Shockingly Sexist Vintage Ads"! They had no place in that collection!
Oh y'know. Women. Babies. They come as a set.

I suspect the journalist, attempting to hit the 101 before the deadline, wasn't being too particular.
 
Posted by Hawk (# 14289) on :
 
Amusing but not nearly as amusing as this little collection .

Sexist adverts from an even more bygone era.
 
Posted by The Phantom Flan Flinger (# 8891) on :
 
What will men wear when women wear garishly bright stripy trousers?

Err, I'll stick to my jeans thanks [Biased]
 


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